Business English 2 - Task 1

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HUDA KATTAN

            Huda Kattan is a self-made millionaire with a beauty company. She was born on 2 October 1983 in Oklahoma, United States. Growing up with three sisters, Huda got exposed to beauty trends and fashion early on[1]. The girls would try DIY beauty hacks and apply makeup on each other. Even though she was passionate about beauty and fashion from a young age, she chose to study finance at college. She actually studied finance at the University of Michigan[2]. After graduated she stareted to work for a finance job at consulting firm Robert Half’s Middle East headquarters. Inclined towards fashion and makeup from a young age, she decided to do a course at the famous Joe Blasco makeup school. This course changed her life for the better and led her to her destiny as a beauty blogger and vlogger.

            She started her blog ‘Huda Beauty’ in 2010 and it did not take her long to become immensely popular[3]. Her[4] identity as an Iraqi American gave her a unique edge over the other beauty bloggers who were predominantly of the white race. Young women from the Middle East instantly took a liking to this raven haired, dark eyed beauty who looked like one among them. Her blog is undeniably the No.1 blog in the Middle East and is also tremendously popular in other countries across the world. Motivated by the resounding success of the blog, Huda Kattan ventured into vlogging as well, and started posting videos on beauty tips and DIY fashion hacks. The vlog soon started attracting hordes of young women from all over the world, and as of March 2020, it had over 3.85 million subscribers. One of her most popular videos is ‘Why Shaving Your Face is Awesome!’ in which she explains why she shaves her face to keep her skin smooth and youthful looking. The video has amassed over 4.6 million views.

            As her fame rose, she realized she had been a knack for understanding what products work best [5]. When she couldn’t find premium false eyelashes that worked well, she making a decision to start making them herself [6]. Kattan borrowed $6,000 from her sister Alya and spent another $10,000 from her savings for the packaging. In 2013, Kattan launched “Huda Beauty” her own line of synthetic and faux mink lashes, made in Indonesia[7]. She sold out on her first day and lucked out when Kim Kardashian became a vocal, early fan. Retail sales hit $1.5 million that first year and jumped to $10 million the next. The brand’s false lashes are best sellers in the Middle East, and are all set to conquer the Western beauty markets as well. Then, with the help of her sisters, the 36-year-old expanded the company with a wide range of products like contour creams, foundation, and many more. As for now, Huda Beauty has reached the net worth of $1 billion [8], while her net worth is estimated to be $560 million as of 2019. Kattan has still bigger ambitions. She says she wants to build Huda Beauty into a conglomerate able to compete with the likes of L’Oreal, Estee Lauder and Coty[9].


Explain:
1)   TENSE
[1] Huda got exposed to beauty trends and fashion early on = simple past tense
[2]She actually studied finance at the University of Michigan = simple past tense
[3]She started her blog ‘Huda Beauty’ in 2010 and it did not take her long to become immensely popular = simple past tense
[7]In 2013, Kattan launched “Huda Beauty” her own line of synthetic and faux mink lashes, made in Indonesia = simple past tense
[8]Huda Beauty has reached the net worth of $1 billion = Present Perfect Tense
[5]As her fame rose, she realized she had been a knack for understanding what products work best = Past Perfect Continuous Tense

2)   GERUND DAN TO INFINITIVE
[9]She says she wants to build Huda Beauty into a conglomerate able to compete with the likes of L’Oreal, Estee Lauder and Coty = To infinitive
[6] When she couldn’t find premium false eyelashes that worked well, she making a decision to start making them herself  = Gerund

3)   PRONOUN
[6] When she couldn’t find premium false eyelashes that worked well, she making a decision to start making them herself  = Reflesixe pronoun
[4]Her identity as an Iraqi American gave her a unique edge over the other beauty bloggers who were predominantly of the white race = Personal Pronoun





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